We bring the true taste of Italy to Bulgaria, selecting authentic and fresh products directly from producers, with absolute attention to quality and origin.
Pesto BG was created not to offer an imitation of Italy, but real access to its gastronomic tradition, from Genovese pesto to the most hard-to-find artisanal specialties.
It all starts with Genovese pesto, the symbol of our identity. Not just a simple sauce, but a recipe that represents a culture, a territory, and a precise way of understanding quality.
Our pesto is produced in Genoa, the place where this tradition was born, to bring an authentic, fragrant product to Bulgaria that stays true to its origins.
For us, pesto is the first real test: if it isn’t genuine here, it cannot be genuine in any other product we select.
We are Pesto BG: the ones who had a simple yet ambitious idea to bring authentic Genovese Pesto and a selection of genuine Italian products to Bulgaria, without compromise.
We built a project that combines culinary passion, direct sourcing, and a desire to make true Italian culture accessible even outside Italy.
Today, Pesto BG is a reference point in Sofia for those looking for real Italian specialties fresh, carefully selected, and chosen with purpose.
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Our search does not stop at pesto. We select Italian excellences that often remain outside traditional commercial circuits because they are too fresh, too artisanal, or too niche for large-scale distribution.
We know that finding high-quality Italian products in Bulgaria is not easy. That is why we directly choose specialties that represent the very best of Italian gastronomy, from cheeses to cured meats, from fresh pasta to regional products.
The logic of large-scale retail is based on high volumes, long shelf life, and standardization. This system makes it almost impossible to offer fresh, delicate, and truly artisanal products with the level of care that Italian excellence requires.
We have chosen a different path: fewer compromises, more control, more authenticity. We prefer to bring a small selection of the right products, rather than many generic ones.
Our strength lies in a direct and transparent supply chain.
We build relationships with small Italian producers, eliminate intermediaries, and maintain control over quality throughout the entire process.
This allows us to offer authentic products at fair prices, creating a more genuine connection between those who produce, those who select, and those who purchase.
With dedicated logistics, we regularly transport fresh products and artisanal specialties directly from Italy to our operational hub in Sofia.
Our physical store in central Sofia and our logistics structure allow us to serve customers quickly and concretely, combining local presence with direct sourcing.
Freshness is not a slogan: it is an operational choice. We handle products that require attention, fast timing, and constant care, precisely because we want to offer an experience that is different from standard industrial products.
Thanks to our physical store and e-commerce platform, we turn logistical complexity into an advantage for the end customer: more control, more speed, more trust.
Choosing Pesto BG means choosing verifiable authenticity, not generic marketing. It means knowing where the product comes from, who selected it, and why it deserves to reach your table.
Our pesto is made in Genoa, our products are selected with real criteria, and our daily work is dedicated to making Italian quality accessible in Sofia and across Bulgaria.
Pesto BG is also a physical place: a reference point in the heart of Sofia for those who want to see, choose, and experience the authentic taste of Italy up close.
Alongside the store, our online shop makes this experience accessible even to those who prefer to order conveniently without compromising on quality.
We aim to bridge the gap between those seeking true Italian quality and the difficulty of finding it outside local channels in Italy.
Our mission is to select, import, and deliver authentic, fresh products chosen without compromise, bringing a real, accessible, and everyday Italian food culture to Bulgaria.
We don’t just sell Italian products. We build trust through selection, transparency, and real quality.
Pesto BG is the bridge between small Italian producers and those in Sofia and Bulgaria who want to bring the true taste of Italy to their table.
