{"id":9813,"date":"2025-11-21T14:08:33","date_gmt":"2025-11-21T13:08:33","guid":{"rendered":"https:\/\/pesto.bg\/shop\/?page_id=9813"},"modified":"2026-06-23T07:46:32","modified_gmt":"2026-06-23T05:46:32","slug":"about-us-import","status":"publish","type":"page","link":"https:\/\/pesto.bg\/shop\/en\/about-us-import\/","title":{"rendered":"About Us"},"content":{"rendered":"\n\n\t<section class=\"section dark\" id=\"section_1684299709\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1625128812\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"557\" src=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/produttore-di-basilico-genovese-per-pesto-bg-1400x764.webp\" class=\"bg attachment-large size-large\" alt=\"produttore di basilico genovese per pesto bg\" title=\"\">                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1350112656\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div id=\"text-1989373124\" class=\"text\">\n\t\t\n\n<h6>PESTO.BG<\/h6>\n\t\t\n<style>\n#text-1989373124 {\n  line-height: 2.75;\n  text-align: left;\n  color: rgb(255, 255, 255);\n}\n#text-1989373124 > * {\n  color: rgb(255, 255, 255);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3920593740\" class=\"text\">\n\t\t\n\n<h1><span style=\"color: #ffffff;\">ITALIAN EXCELLENCE IN YOUR HOME<\/span><\/h1>\n\t\t\n<style>\n#text-3920593740 {\n  font-size: 0.75rem;\n  text-align: left;\n  color: rgb(255, 255, 255);\n}\n#text-3920593740 > * {\n  color: rgb(255, 255, 255);\n}\n<\/style>\n\t<\/div>\n\t\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1350112656 {\n  width: 60%;\n}\n#text-box-1350112656 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1625128812 {\n  padding-top: 500px;\n}\n<\/style>\n  <\/div>\n\n\n<div class=\"row\"  id=\"row-1258290713\">\n\n\n\t<div id=\"col-1805228036\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_751235773\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/negozio-pestobg-a-sofia.webp\" class=\"attachment-original size-original\" alt=\"negozio pestobg a sofia\" srcset=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/negozio-pestobg-a-sofia.webp 1024w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/negozio-pestobg-a-sofia-400x400.webp 400w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/negozio-pestobg-a-sofia-800x800.webp 800w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/negozio-pestobg-a-sofia-280x280.webp 280w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/negozio-pestobg-a-sofia-768x768.webp 768w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/negozio-pestobg-a-sofia-510x510.webp 510w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/negozio-pestobg-a-sofia-100x100.webp 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_751235773 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1826760989\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1418917336\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1418917336 {\n  padding-top: 100px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-2897370452\" class=\"text\">\n\t\t\n\n<h2 style=\"text-align: left;\">THE AUTHENTIC ITALIAN TASTE<\/h2>\n\t\t\n<style>\n#text-2897370452 {\n  font-size: 1.2rem;\n  color: rgb(0, 0, 0);\n}\n#text-2897370452 > * {\n  color: rgb(0, 0, 0);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3847611808\" class=\"text\">\n\t\t\n\n<p class=\"lead\">\nWe bring the true taste of Italy to Bulgaria, selecting authentic and fresh products directly from producers, with absolute attention to quality and origin.<br \/>\nPesto BG was created not to offer an imitation of Italy, but real access to its gastronomic tradition, from Genovese pesto to the most hard-to-find artisanal specialties.\n<\/p>\n\t\t\n<style>\n#text-3847611808 {\n  font-size: 0.95rem;\n  line-height: 1.35;\n  text-align: left;\n  color: rgb(0,0,0);\n}\n#text-3847611808 > * {\n  color: rgb(0,0,0);\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1684299709 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 600px;\n  background-color: rgb(255, 255, 255);\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row\"  id=\"row-1320515263\">\n\n\n\t<div id=\"col-661615977\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-769813196\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-769813196 {\n  padding-top: 60px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-1893072174\" class=\"text\">\n\t\t\n\n<h2>The pesto, our signature: born and produced in Genoa<\/h2>\n\t\t\n<style>\n#text-1893072174 {\n  font-size: 1.2rem;\n  color: rgb(0, 0, 0);\n}\n#text-1893072174 > * {\n  color: rgb(0, 0, 0);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3964336254\" class=\"text\">\n\t\t\n\n<p>\nIt all starts with Genovese pesto, the symbol of our identity. Not just a simple sauce, but a recipe that represents a culture, a territory, and a precise way of understanding quality.<br \/>\nOur pesto is produced in Genoa, the place where this tradition was born, to bring an authentic, fragrant product to Bulgaria that stays true to its origins.<br \/>\nFor us, pesto is the first real test: if it isn\u2019t genuine here, it cannot be genuine in any other product we select.\n<\/p>\n\t\t\n<style>\n#text-3964336254 {\n  font-size: 1.2rem;\n  line-height: 1.3;\n  color: rgb(0,0,0);\n}\n#text-3964336254 > * {\n  color: rgb(0,0,0);\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1515776212\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1633380837\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"866\" height=\"768\" src=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/foto-pesto-genovese-foto-pubblicataria-archivio.webp\" class=\"attachment-original size-original\" alt=\"foto pesto genovese foto pubblicataria archivio\" srcset=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/foto-pesto-genovese-foto-pubblicataria-archivio.webp 866w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/foto-pesto-genovese-foto-pubblicataria-archivio-451x400.webp 451w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/foto-pesto-genovese-foto-pubblicataria-archivio-768x681.webp 768w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/foto-pesto-genovese-foto-pubblicataria-archivio-510x452.webp 510w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1633380837 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-center\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >\u201cIn every product we select, there is not only quality, but a piece of Italy: real, alive, authentic, brought to your table with respect and passion.\u201d<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n\n\t<section class=\"section\" id=\"section_85256668\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"768\" src=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/genova-produzione-basilico.webp\" class=\"bg attachment- size-\" alt=\"genova produzione basilico\" title=\"\">\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_85256668 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  min-height: 250px;\n}\n#section_85256668 .section-bg img {\n  object-position: 63% 30%;\n}\n@media (min-width:550px) {\n  #section_85256668 {\n    min-height: 325px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1128754783\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"gap-135527488\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-135527488 {\n  padding-top: 20px;\n}\n@media (min-width:550px) {\n  #gap-135527488 {\n    padding-top: 40px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-388601487\">\n\n\n\t<div id=\"col-1670510662\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1208369233\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1208369233 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-3130305486\" class=\"text\">\n\t\t\n\n<h2>THE COMPANY\u00a0<\/h2>\n\t\t\n<style>\n#text-3130305486 {\n  font-size: 1.5rem;\n  line-height: 1;\n}\n<\/style>\n\t<\/div>\n\t\n<a class=\"button success is-link\" >\n\t\t<span>Contact Us<\/span>\n\t<i class=\"icon-angle-right\" aria-hidden=\"true\"><\/i><\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1670510662 > .col-inner {\n  margin: 0px 0px -20px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-2132087974\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>We are Pesto BG: the ones who had a simple yet ambitious idea to bring authentic Genovese Pesto and a selection of genuine Italian products to Bulgaria, without compromise.<br \/>We built a project that combines culinary passion, direct sourcing, and a desire to make true Italian culture accessible even outside Italy.<br \/>Today, Pesto BG is a reference point in Sofia for those looking for real Italian specialties fresh, carefully selected, and chosen with purpose.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1128754783 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row\"  id=\"row-1314231425\">\n\n\n\t<div id=\"col-1409167613\" class=\"col medium-3 small-6 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1574956597\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"768\" src=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e-\u043d\u0430-\u0438\u0442\u0430\u043b\u0438\u0430\u043d\u0441\u043a\u0430-\u0437\u0430\u043d\u0430\u044f\u0442\u0447\u0438\u0439\u0441\u043a\u0430-\u043f\u0430\u0441\u0442\u0430-\u0437\u0430-\u0438\u0437\u043d\u043e\u0441-\u0432-\u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f-1.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e-\u043d\u0430-\u0438\u0442\u0430\u043b\u0438\u0430\u043d\u0441\u043a\u0430-\u0437\u0430\u043d\u0430\u044f\u0442\u0447\u0438\u0439\u0441\u043a\u0430-\u043f\u0430\u0441\u0442\u0430-\u0437\u0430-\u0438\u0437\u043d\u043e\u0441-\u0432-\u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f-1.webp 682w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e-\u043d\u0430-\u0438\u0442\u0430\u043b\u0438\u0430\u043d\u0441\u043a\u0430-\u0437\u0430\u043d\u0430\u044f\u0442\u0447\u0438\u0439\u0441\u043a\u0430-\u043f\u0430\u0441\u0442\u0430-\u0437\u0430-\u0438\u0437\u043d\u043e\u0441-\u0432-\u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f-1-355x400.webp 355w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e-\u043d\u0430-\u0438\u0442\u0430\u043b\u0438\u0430\u043d\u0441\u043a\u0430-\u0437\u0430\u043d\u0430\u044f\u0442\u0447\u0438\u0439\u0441\u043a\u0430-\u043f\u0430\u0441\u0442\u0430-\u0437\u0430-\u0438\u0437\u043d\u043e\u0441-\u0432-\u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f-1-510x574.webp 510w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1574956597 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-403938223\" class=\"col medium-3 small-6 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_117311942\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"768\" src=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/\u0421\u044a\u0431\u0438\u0440\u0430\u043d\u0435-\u043d\u0430-\u0434\u043e\u043c\u0430\u0442\u0438-\u0437\u0430-\u0432\u043d\u043e\u0441-\u043d\u0430-\u0431\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0438\u044f-\u043f\u0430\u0437\u0430\u0440-1.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/\u0421\u044a\u0431\u0438\u0440\u0430\u043d\u0435-\u043d\u0430-\u0434\u043e\u043c\u0430\u0442\u0438-\u0437\u0430-\u0432\u043d\u043e\u0441-\u043d\u0430-\u0431\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0438\u044f-\u043f\u0430\u0437\u0430\u0440-1.webp 682w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/\u0421\u044a\u0431\u0438\u0440\u0430\u043d\u0435-\u043d\u0430-\u0434\u043e\u043c\u0430\u0442\u0438-\u0437\u0430-\u0432\u043d\u043e\u0441-\u043d\u0430-\u0431\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0438\u044f-\u043f\u0430\u0437\u0430\u0440-1-355x400.webp 355w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/\u0421\u044a\u0431\u0438\u0440\u0430\u043d\u0435-\u043d\u0430-\u0434\u043e\u043c\u0430\u0442\u0438-\u0437\u0430-\u0432\u043d\u043e\u0441-\u043d\u0430-\u0431\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0438\u044f-\u043f\u0430\u0437\u0430\u0440-1-510x574.webp 510w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_117311942 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1554205086\" class=\"col medium-3 small-6 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_556343932\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"768\" src=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e-\u043d\u0430-\u043c\u043e\u0446\u0430\u0440\u0435\u043b\u0430-\u0437\u0430-\u0438\u0437\u043d\u043e\u0441-\u0432-\u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f-1.webp\" class=\"attachment-large size-large\" alt=\"\" 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title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_556343932 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1854305597\" class=\"col medium-3 small-6 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_48418373\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"768\" src=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b-\u043d\u0430-\u0438\u0442\u0430\u043b\u0438\u0430\u043d\u0441\u043a\u0438-\u043a\u043e\u043b\u0431\u0430\u0441\u0438-\u0437\u0430-\u0438\u0437\u043d\u043e\u0441-\u0432-\u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f-1.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b-\u043d\u0430-\u0438\u0442\u0430\u043b\u0438\u0430\u043d\u0441\u043a\u0438-\u043a\u043e\u043b\u0431\u0430\u0441\u0438-\u0437\u0430-\u0438\u0437\u043d\u043e\u0441-\u0432-\u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f-1.webp 682w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b-\u043d\u0430-\u0438\u0442\u0430\u043b\u0438\u0430\u043d\u0441\u043a\u0438-\u043a\u043e\u043b\u0431\u0430\u0441\u0438-\u0437\u0430-\u0438\u0437\u043d\u043e\u0441-\u0432-\u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f-1-355x400.webp 355w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b-\u043d\u0430-\u0438\u0442\u0430\u043b\u0438\u0430\u043d\u0441\u043a\u0438-\u043a\u043e\u043b\u0431\u0430\u0441\u0438-\u0437\u0430-\u0438\u0437\u043d\u043e\u0441-\u0432-\u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f-1-510x574.webp 510w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_48418373 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"text-498630777\" class=\"text\">\n\t\t\n\n<h2><strong>Beyond Pesto: the pursuit of perfection<\/strong><\/h2>\n<p>Our search does not stop at pesto. We select Italian excellences that often remain outside traditional commercial circuits because they are too fresh, too artisanal, or too niche for large-scale distribution.<br \/>We know that finding high-quality Italian products in Bulgaria is not easy. That is why we directly choose specialties that represent the very best of Italian gastronomy, from cheeses to cured meats, from fresh pasta to regional products.<\/p>\n\t\t\n<style>\n#text-498630777 {\n  font-size: 1.05rem;\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1509948099\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1509948099 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-69227353\">\n\n\n\t<div id=\"col-191597502\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-2473211446\" class=\"text\">\n\t\t\n\n<h2 class=\"my-2 &#091;&amp;+p&#093;:mt-4 &#091;&amp;_strong:has(+br)&#093;:inline-block &#091;&amp;_strong:has(+br)&#093;:align-top\"><span style=\"color: #282828;\"><strong>Why our products are not in large-scale retail distribution<\/strong><\/span><\/h2>\n\t\t\n<style>\n#text-2473211446 {\n  font-size: 1.15rem;\n  color: rgb(0,0,0);\n}\n#text-2473211446 > * {\n  color: rgb(0,0,0);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3720586709\" class=\"text\">\n\t\t\n\n<p>The logic of large-scale retail is based on high volumes, long shelf life, and standardization. This system makes it almost impossible to offer fresh, delicate, and truly artisanal products with the level of care that Italian excellence requires.<br \/>We have chosen a different path: fewer compromises, more control, more authenticity. We prefer to bring a small selection of the right products, rather than many generic ones.<\/p>\n\t\t\n<style>\n#text-3720586709 {\n  line-height: 1.25;\n  color: rgb(0,0,0);\n}\n#text-3720586709 > * {\n  color: rgb(0,0,0);\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1751914044\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_610230572\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"557\" src=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/unnamed.jpg\" class=\"attachment-large size-large\" alt=\"distribuzione organizzata come spediamo\" srcset=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/unnamed.jpg 1024w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/unnamed-733x400.jpg 733w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/unnamed-768x419.jpg 768w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/unnamed-510x278.jpg 510w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_610230572 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-822034199\">\n\n\n\t<div id=\"col-1744798278\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-639926442\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"768\" src=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/produttore-italiano.webp\" class=\"bg attachment-original size-original\" alt=\"produttore italiano filiera corta\" title=\"\">                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1104589486\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1104589486 {\n  width: 60%;\n}\n#text-box-1104589486 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1104589486 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-639926442 {\n  padding-top: 300px;\n  background-color: rgba(255, 255, 255, 0);\n}\n#banner-639926442 .banner-bg img {\n  object-position: 50% 20%;\n}\n@media (min-width:550px) {\n  #banner-639926442 {\n    padding-top: 500px;\n  }\n}\n@media (min-width:850px) {\n  #banner-639926442 {\n    padding-top: 600px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1263073561\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1087422883\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1087422883 {\n  padding-top: 80px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-1389690563\" class=\"text\">\n\t\t\n\n<h2><strong>Short supply chain and full control<\/strong><\/h2>\n\t\t\n<style>\n#text-1389690563 {\n  font-size: 1.4rem;\n  line-height: 0.75;\n}\n<\/style>\n\t<\/div>\n\t\n<p><strong>Our strength lies in a direct and transparent supply chain<\/strong>.<\/p>\n<p>We build relationships with small Italian producers, eliminate intermediaries, and maintain control over quality throughout the entire process.<br \/>This allows us to offer authentic products at fair prices, creating a more genuine connection between those who produce, those who select, and those who purchase.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<h2><strong>From Italy to Sofia, without detours<\/strong><\/h2>\n<p>With dedicated logistics, we regularly transport fresh products and artisanal specialties directly from Italy to our operational hub in Sofia.<br \/>Our physical store in central Sofia and our logistics structure allow us to serve customers quickly and concretely, combining local presence with direct sourcing.<\/p>\n<h2><strong>Real freshness, not a promise<\/strong><\/h2>\n<p>Freshness is not a slogan: it is an operational choice. We handle products that require attention, fast timing, and constant care, precisely because we want to offer an experience that is different from standard industrial products.<br \/>Thanks to our physical store and e-commerce platform, we turn logistical complexity into an advantage for the end customer: more control, more speed, more trust.<\/p>\n<h2><strong>Why choose Pesto BG<\/strong><\/h2>\n<p>Choosing Pesto BG means choosing verifiable authenticity, not generic marketing. It means knowing where the product comes from, who selected it, and why it deserves to reach your table.<br \/>Our pesto is made in Genoa, our products are selected with real criteria, and our daily work is dedicated to making Italian quality accessible in Sofia and across Bulgaria.<\/p>\n<h2><strong>Our store, our meeting point<\/strong><\/h2>\n<p>Pesto BG is also a physical place: a reference point in the heart of Sofia for those who want to see, choose, and experience the authentic taste of Italy up close.<br \/>Alongside the store, our online shop makes this experience accessible even to those who prefer to order conveniently without compromising on quality.<\/p>\n<h2><strong>Our mission<\/strong><\/h2>\n<p>We aim to bridge the gap between those seeking true Italian quality and the difficulty of finding it outside local channels in Italy.<br \/>Our mission is to select, import, and deliver authentic, fresh products chosen without compromise, bringing a real, accessible, and everyday Italian food culture to Bulgaria.<\/p>\n<h2 class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Pesto BG: trust tastes like authenticity<\/strong><\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">We don\u2019t just sell Italian products. We build trust through selection, transparency, and real quality.<br \/>Pesto BG is the bridge between small Italian producers and those in Sofia and Bulgaria who want to bring the true taste of Italy to their table.<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1080769956\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"399\" src=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/il-benessere-del-pesto.-famiglia-che-mangia-il-pesto-1400x547.webp\" class=\"attachment-large size-large\" alt=\"il benessere del pesto. famiglia che mangia il pesto\" srcset=\"https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/il-benessere-del-pesto.-famiglia-che-mangia-il-pesto-1400x547.webp 1400w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/il-benessere-del-pesto.-famiglia-che-mangia-il-pesto-800x313.webp 800w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/il-benessere-del-pesto.-famiglia-che-mangia-il-pesto-768x300.webp 768w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/il-benessere-del-pesto.-famiglia-che-mangia-il-pesto-510x199.webp 510w, https:\/\/pesto.bg\/shop\/wp-content\/uploads\/2026\/06\/il-benessere-del-pesto.-famiglia-che-mangia-il-pesto.webp 1408w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1080769956 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":10927,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-9813","page","type-page","status-publish","has-post-thumbnail","hentry"],"lang":"en","translations":{"en":9813,"it":9782,"bg":9821},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/pesto.bg\/shop\/wp-json\/wp\/v2\/pages\/9813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pesto.bg\/shop\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pesto.bg\/shop\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pesto.bg\/shop\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pesto.bg\/shop\/wp-json\/wp\/v2\/comments?post=9813"}],"version-history":[{"count":19,"href":"https:\/\/pesto.bg\/shop\/wp-json\/wp\/v2\/pages\/9813\/revisions"}],"predecessor-version":[{"id":10983,"href":"https:\/\/pesto.bg\/shop\/wp-json\/wp\/v2\/pages\/9813\/revisions\/10983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pesto.bg\/shop\/wp-json\/wp\/v2\/media\/10927"}],"wp:attachment":[{"href":"https:\/\/pesto.bg\/shop\/wp-json\/wp\/v2\/media?parent=9813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}